16 July 2026 · La Cocona
How to keep your hair shiny in summer
Summer is the season of sunshine, the seaside, travel and light, beautiful looks. But for your hair, this is often the most challenging time of year
Summer is the season of sunshine, the sea, travel and light, beautiful looks. But for your hair, it is often the most challenging time of the year. Strong sunshine, salty sea water, chlorine in swimming pools, more frequent washing and high temperatures can leave hair drier, duller, more tangled and harder to style.
That’s why summer hair care needs to be gentler, more consistent and more attentive. It doesn’t have to be complicated. Sometimes it’s the small changes — drying your hair properly, protecting it from friction, keeping it well-hydrated and using the right accessory after a shower — that make the biggest difference.
The La Cocona turban is designed precisely for moments like these. With satin on the outside, soft cotton on the inside and a beautiful, artistic design, it transforms hair care after a shower, a day at the beach or a spa visit into a little ritual of tenderness.
Why does hair lose its shine in summer?
In summer, hair is exposed to far more external factors. The sun can dry it out, sea water can make it feel rougher to the touch, and chlorine from the swimming pool can strip it of its softness and vitality. If we add to this the frequent tying up, getting wet, blow-drying and rubbing with a towel, your hair can quickly start to look tired.
The shine of your hair depends not only on the products you use, but also on how you treat your hair in your daily routine. Hair looks more beautiful when it is well hydrated, less split and less subjected to rough rubbing.
That’s why, in summer, it’s important to establish a routine that doesn’t put any extra strain on your hair.
Gently drying your hair is the first step towards shiny hair
After a shower, your hair is more sensitive. Many women habitually rub it vigorously with a towel to dry it more quickly. However, this can lead to tangles, flyaways and drier ends.
A better approach is to gently blot the hair dry without rubbing it aggressively. This is exactly where the La Cocona turban comes in handy. The soft cotton lining gently envelops the hair, whilst the turban’s comfortable shape helps keep it tucked away whilst you carry on with the rest of your routine.
Instead of a heavy terry towel that tugs at your hair and unravels, you get a light, beautiful and practical accessory for your daily hair care routine.
MAGNOLIA
FLORENCE
BOZHUR
Satin and cotton: the summer combination for greater comfort
One of the reasons La Cocona is so perfect for summer is the combination of satin and soft cotton. The satin on the outside adds elegance and a touch of style, whilst the cotton on the inside ensures a soft feel against the hair after washing.
In summer, hair is often washed more frequently — after the beach, after the swimming pool, after a workout, or simply because of the heat. This means it needs even gentler care. If we rub it roughly with a normal towel every time, we can gradually make it drier and harder to style.
A satin and cotton turban is a gentler way to dry your hair after a shower, without putting unnecessary strain on it. It’s a small change, but it’s precisely these little habits that help your hair look healthier and shinier.
Protection after the sea and the swimming pool
The sea and the swimming pool are among the greatest summer pleasures, but they aren’t always your hair’s best friends. Salt water can make it drier, whilst chlorine often leaves it feeling coarse. That’s why, after a day at the beach or the swimming pool, it’s a good idea to rinse your hair with fresh water and style it carefully, rather than leaving it wet and tangled.
The La Cocona turban is ideal for such moments. You can pop it in your beach bag, your luggage for a spa weekend or your hotel toiletries bag. It’s beautiful, practical and far more elegant than a plain hair towel.
For summer looks with a bit more character, the Zebra and Leopard designs are a wonderful choice. They have a bolder, more modern and artistic vibe — perfect for the beach, holidays and women who love distinctive accessories.
Hydration is the key to summer shine
If your hair looks dry and lifeless in summer, it’s often because it isn’t getting enough moisture. A good hair mask, conditioner after every wash and light oils for the ends can help keep your hair softer and more manageable.
But haircare products are only part of the story. The other is how we treat our hair afterwards. If we apply a good hair mask but then rub our hair roughly after a wash, tie it up whilst wet or dry it aggressively, the benefits of the treatment are reduced.
That’s why it’s a good idea to use a soft towel to dry your hair after washing. This keeps your hair tidy without subjecting it to unnecessary strain. This approach is particularly important for coloured, curly, brittle or long hair.
Less heat, more natural beauty
In summer, your hair is exposed to heat anyway. That’s why it’s a good idea to minimise the additional strain from hairdryers, straighteners and curling tongs whenever possible. Allowing your hair to dry more naturally can be a good choice, provided you don’t leave it wet, tangled and carelessly squeezed with a heavy towel.
The La Cocona turban helps precisely at this transitional stage — after a shower, when your hair is wet, but before you let it dry or style it. It tucks your hair away comfortably and creates a neat look without any harsh rubbing.
Floral designs such as Magnolia, Florence and Peony are particularly suited to a gentle summer routine. They exude softness, romance and femininity, which fit perfectly with peaceful mornings and evenings after a bath.
MAGNOLIA
FLORENCE
BOZHUR
How can we keep coloured hair looking shiny in the summer?
Coloured hair needs even more care during the warmer months. The sun, salt and frequent washing can make the colour look duller and the hair drier. That’s why it’s a good idea to use products designed for coloured hair, protect your hair from excessive sun exposure and avoid rough drying.
After washing, do not rub your hair vigorously. Instead, wrap it in a soft towel and let it dry gently. This is a much gentler approach, especially if your hair has been bleached, treated or is more sensitive.
The Bloom, White Artist, Sahara and Black Satin styles are excellent choices for women who prefer a more minimalist, stylish or artistic look.
BLOOM
WHITE ARTIST
SAHARA
BLACK SATIN
Summer care for curly and brittle hair
Curly and brittle hair often reacts most strongly to humidity, sun and friction. In summer, it can become more frizzy, drier and harder to style. That’s why gentle drying is extremely important.
With this type of hair, it is best to avoid rough rubbing with a towel. Instead, the hair can be carefully wrapped in a turban, which will absorb excess moisture without overly disrupting the hair’s natural shape.
The La Cocona turban is ideal for this routine because it is designed for comfort and gentleness. The soft cotton lining is gentle on the hair, whilst the beautiful satin outer layer transforms this practical accessory into a stylish addition to any feminine look.
Don’t forget the scalp
When we talk about shiny hair, we often think only of the lengths and ends. But healthy-looking hair starts with the scalp. In summer, the scalp can sweat more, be exposed to the sun and need more frequent, but gentle, washing.
It’s important not to use overly harsh products and not to leave your hair coated in salt, chlorine or styling products for long periods. After washing, dry your hair gently, without rubbing the roots too hard.
A light turban after a shower helps to keep your hair neatly tucked away without putting unnecessary strain on the scalp.
A beautiful accessory for your summer routine
La Cocona isn’t just a practical product. It’s an accessory that lifts your spirits. In summer, when looks are lighter, colours are fresher and everyday life is more carefree, a beautiful turban can be part of that sense of seasonal care and femininity.
The Orchid, Peacock and Pepita styles are perfect for women who love artistic and distinctive designs. They add character and colour to your routine after a bath, a day at the beach or a spa visit.
ORCHID
PEACOCK
PEPITA
How to use a turban after the beach or a swim?
After the beach or a swim, first rinse your hair with clean water, especially if it has been in contact with salt or chlorine. Then gently squeeze out the excess water with your hands, without rubbing too hard. Tilt your head forwards, tuck your hair into the turban and secure it comfortably.
There’s no need to pull it too tight. The idea is for your hair to be gently and comfortably tucked away. Whilst the turban is on your head, you can apply a face cream, body lotion or hair serum, or simply take a few minutes’ break.
This is a much more pleasant alternative to a large wet towel, especially in summer when comfort is important.
A summer routine for shiny hair
To keep your hair shiny in the summer, you don’t need to carry out complicated treatments every day. Consistent, gentle care is more important.
Use moisturising products, rinse your hair after swimming in the sea or a pool, avoid excessive heat, don’t rub your hair vigorously with a towel, and wrap your hair in a soft turban after washing. These small steps can help your hair look softer, neater and more vibrant.
At the end of your summer routine, you can choose a style that suits your look — delicate, artistic, bold, classic or minimalist.
BLOOM
BOZHUR
WHITE ARTIST
ZEBRA
LEOPARD
Which La Cocona style should you choose for the summer?
If you’re looking for a turban with a soft and romantic feel, Magnolia, Florence and Bozhur are wonderful choices. They have a feminine and delicate look, perfect for peaceful mornings, spa moments and as a gift.
If you’re after something bolder and more modern, Zebra and Leopard are excellent options. They’ve got real character and really stand out.
If you like artistic, colourful and unique designs, Orchid, Peacock and Pepita add a touch of individuality. And if you prefer stylish classics, Black Satin, Sahara, Bloom and White Artist are perfect for a more refined look.
MAGNOLIA
FLORENCE
BOZUR
ORCHID
PEACOCK
Why is La Cocona a good choice for summer skincare?
La Cocona combines the three things that matter most in summer: gentleness, practicality and beauty. The turban helps you tie your hair back after a bath, a day at the beach or a dip in the pool, without the feeling of a heavy towel and without harsh rubbing.
The soft cotton lining is gentle on wet hair. The satin exterior adds elegance and turns the product into a beautiful accessory. The designs lift your spirits and make your routine feel more special.
This is a product you don’t just use — it creates a feeling. A feeling of care, of femininity and of a little summer ritual.
Shiny hair in summer doesn’t just depend on expensive haircare products. It depends on your overall approach to your hair — how you wash it, how you protect it from the sun, how you dry it, and the little habits you build up every day.
If you want your hair to stay soft, beautiful and full of life during the warmer months, start by treating it gently. Avoid rough rubbing, minimise excessive heat, moisturise regularly and choose an accessory designed with your hair in mind.
The La Cocona turban is just such an accessory — satin on the outside, soft cotton on the inside, and a design that brings beauty to everyday life. A small detail that can make summer hair care more enjoyable, more stylish and gentler.
BLUM
BOZHUR
WHITE ARTIST
ZEBRA
LEOPARD
MAGNOLIA
ORCHID
PEACOCK
PEPITA
SAHARA
FLORENCE
